Michele Ruiz is a bilingual entrepreneur and public speaker whose passions are entrepreneurship, empowerment, and technology. After a long, successful career as a broadcast journalist receiving 5 Emmys and 4 Golden Mics among other awards, Michele launched Ruiz Strategies, a communications firm that develops and executes transformational content marketing strategies for world class companies, large professional services firms, government entities and C-level executives leveraging the power of social media, new media, traditional media and virtual technologies. Through her personal brand “Michele Ruiz ~ My Life as a Latina Entrepreneur” she is focused on educating, inspiring and empowering business owners.

WOS: Michele, thank you so much for saying yes to meeting with Women of Standard Magazine!

MR: It’s my pleasure. Thanks so much for considering me. It’s truly an honor.

WOS: Your motto as a bilingual entrepreneur and public speaker is “inspiring entrepreneurs to empower themselves.” Please tell us what that means.

MR: How I promote [my] content and myself, I talk about myself and my life as a Latina entrepreneur. I’m often asked, “Why do you say Latina entrepreneur? Why don’t you just say entrepreneur?” It stems from the fact that when we’re women of color it’s hard to envision what we can be when we don’t see other people who look like us accomplishing high level goals and being successful. There is a need to have more of us women of color promote and tell our stories of struggle because we all have struggles in achieving success and significance. My motto about empowering entrepreneurs to empower themselves stems from the fact that by sharing my story as not only a woman, not only as a Latina, but also as a woman of color, the information that I am sharing, my experiences, my insight, my know-how and what I’ve learned from people on a daily basis is really giving other women an opportunity, not only to see someone like themselves be able to achieve but also have information to take some really key significant steps in their business.

WOS: So where did this passion for business owners stem from? Where did it originate?

MR: I have been blessed in that I have been very successful in my profession. Before I was an entrepreneur, I was a broadcaster; I was a news anchor. I was successful there and I became an entrepreneur. I’m really at a stage in my life where I’ve lived long enough and had experiences to recognize that what is most meaningful is not only achieving success but also being able to make a significant impact for others. That for me is really key. It’s not my journeys – because I have various journeys to success. It’s really more now about other people. So I lead by example. My passion to empower business owners stems from the fact that I’m at a point in my life where I’ve evolved from focusing on success and focus more on significance.

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